Be Authentic
a simple approach to taking care of ourselves
Authentic products are made with our communities and planet in mind at every step, from product procurement to the way you feel using our products we want to be authentic in our approach to build the worlds most trusted cosmetic brand.
Your first line of defense
Daily Protection
protection against skin damaging sun exposure. Apply it daily (even when it's cloudy), always as the final step in your skin-care routine.
Cruelty Free
We ensure that animals are never involved in the making or testing of our products
Ocean Safe
Ensuring that all of our products are ocean safe to protect all of our eco-systems
Paraben Free
No one actually wants to lather chemicals on their skin... we always ensure the highest quality of natural ingredients
Product Lineup
Everything you—and your skin—need to get started.
"They are lovely, gorgeous aroma and they leave the hands feeling not nearly as depleted as any other sanitizers"
"The SPF 35 is absolutely delightful. I work outside with kids all day, and sunscreen is key! This sunscreen is lightweight and isn't greasy."
"I’m very impressed with your sanitizer product! I was just given a bottle this morning as a gift and so I’m already ordering to give to others!"
Our Philosophy
Authenticary cosmetics are made around the concepts that all products should be:
Simple - No complex regiments
Kind - To your skin, community and our planet
Bring Joy - You should feel good about how your skin feels, and how you feel in your skin
Authentic - our namesake is our founding principle, above all, be you, happy, be authentic.