General
Proposal Writing
The specialized discipline of crafting compliant, persuasive responses to government solicitations that address evaluation criteria and demonstrate past performance.
Related Terms
RFP
A formal solicitation document issued by a government agency requesting vendors to submit detailed proposals for a specific requirement, evaluated on technical merit and price.
Pwin
A quantified assessment of the likelihood of winning a specific government contract opportunity, used in bid/no-bid decisions and resource allocation.
Capture Management
The process of identifying, assessing, and winning new government business opportunities from pre-RFP intelligence through proposal submission and award.