High Volume

NAICS 541613Marketing Consulting Services

Size Standard

$19 million

CMMC Level

Level 1 (most contracts)

Key Agencies

DoD, Army, Navy, Air Force

Overview

Establishments primarily engaged in providing operating advice and assistance to businesses on marketing issues such as developing marketing objectives and strategies, sales force planning, and market analysis. In the defense context, this code covers strategic communications, public affairs support, and marketing analysis for government programs.

Common Contract Types

Strategic CommunicationsPublic AffairsMarket ResearchBranding

Recent Contract Awards

Total Awards

3,175

Last 30 Days

7

30-Day Value

$19.8M

Avg Amount

$2.8M

All-Time Value

$3.6B

FPDS

ContractAwardeeAmount
GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.$105K
BLN FORS MARSH JV LLC
POWELL STRATEGIES, LLC
RED CARROT INC$245K
RED CARROT INC$452K
IPG DXTRA, INC.$2.8M
GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.$220K
RED CARROT INC$10.4M
ENSEMBLE GOVERNMENT SERVICES, LLC
ELEVATION, LTD.$5.6M
Multiple Award ScheduleGREENE STREET COMMUNICATIONS LLC$3.0M
Multiple Award ScheduleNETCHANNELS MARKETING$1.5M
Multiple Award ScheduleBITTERSWEET CREATIVE LLC$15.0M
Multiple Award ScheduleOLYMPIC MEDIA, LLC$500K
Multiple Award ScheduleSPL PARTNERS LLC$1.0M
Multiple Award ScheduleGIANT SHOULDERS LLC$500K
Multiple Award ScheduleCreek Connections LLC$3.6M
Multiple Award ScheduleCrosby Montage Partners, LLC$5.0M
Multiple Award ScheduleMERAKI COMMUNICATIONS GROUP LLC$8.0M
Multiple Award ScheduleKAIA INC$600K

Top Awardees

FAMILY HEALTH INTERNATIONAL 359 BLACKWELL ST STE 200 DURHAM NC USA 27701-2477 $248.7MOGILVY PUBLIC RELATIONS WORLDWIDE INC. 1111 19TH ST NW 10TH FL WASHINGTON DC USA 20036-3622 $205.0MSCHATZ PUBLISHING GROUP, LLC$145.2MAQUILINE GROUP LLC, THE 1801 COLUMBIA RD NW STE 101 WASHINGTON DC USA 20009-2031 $60.0MMATTHEWS MEDIA GROUP, INC. 700 KING FARM BLVD 5TH FL ROCKVILLE MD USA 20850-5736 $50.0M

Top Contractors (FPDS)

ContractorTotal Obligation
GENERAL DYNAMICS INFORMATION TECHNOLOGY, INC.$433.6M
DOCUMENT AND PACKAGING BROKERS, INC.$236.5M
APTIVE RESOURCES LLC$176.0M
FAMILY HEALTH INTERNATIONAL$166.5M
IQ SOLUTIONS, INC.$160.9M

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Contracting Agencies

DoDArmyNavyAir ForceDHSGSA

Frequently Asked Questions

What CMMC level is required for NAICS 541613?

Most marketing consulting contracts only require CMMC Level 1 since they typically handle FCI rather than CUI. Contracts involving sensitive program communications or classified briefing materials may require Level 2.

What is the SBA size standard for NAICS 541613?

The size standard is $19 million in average annual receipts.

What defense contracts use NAICS 541613?

Common contracts include military recruiting campaign support, defense agency public affairs, strategic communications planning, congressional liaison support, and market research for acquisition programs.

Working on this for real?

Knowing the code is the easy part. Getting your operation ready to win and deliver against it is the work.

  • See how the engagement works — the AI Integration Assessment: a sequenced, costed plan, $12,500, fixed scope.
  • Apply for an evaluation — we don't take every client. Qualified applications book instantly; pilots ($6,000–$45,000, one workflow in your boundary) are reviewed for strategic fit.
  • $12,500, fixed scope — credits in full against an implementation engagement.
  • Founder-led. A limited number of concurrent engagements.

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Related: how much CMMC certification costs — DoD’s own priced figures