High Volume

NAICS 541613Marketing Consulting Services

Size Standard

$19 million

CMMC Level

Level 1 (most contracts)

Key Agencies

DoD, Army, Navy, Air Force

Overview

Establishments primarily engaged in providing operating advice and assistance to businesses on marketing issues such as developing marketing objectives and strategies, sales force planning, and market analysis. In the defense context, this code covers strategic communications, public affairs support, and marketing analysis for government programs.

Common Contract Types

Strategic CommunicationsPublic AffairsMarket ResearchBranding

Contracting Agencies

DoDArmyNavyAir ForceDHSGSA

Frequently Asked Questions

What CMMC level is required for NAICS 541613?

Most marketing consulting contracts only require CMMC Level 1 since they typically handle FCI rather than CUI. Contracts involving sensitive program communications or classified briefing materials may require Level 2.

What is the SBA size standard for NAICS 541613?

The size standard is $19 million in average annual receipts.

What defense contracts use NAICS 541613?

Common contracts include military recruiting campaign support, defense agency public affairs, strategic communications planning, congressional liaison support, and market research for acquisition programs.

Working on this for real?

Knowing the code is the easy part. Getting your operation ready to win and deliver against it is the work.

  • See how the engagement works — the AI Integration Assessment: a sequenced, costed plan, $12,500, fixed scope.
  • Apply for an evaluation — we don't take every client. Qualified applications book instantly; pilots ($6,000–$45,000, one workflow in your boundary) are reviewed for strategic fit.
  • $12,500, fixed scope — credits in full against an implementation engagement.
  • Founder-led. A limited number of concurrent engagements.

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Related: how much CMMC certification costs — DoD’s own priced figures